The 20% Solution Consulting Package
“Our research over the past 10 years reveals that seventy-five to eighty percent of a hotel’s performance is systematically a function of changes in the larger market in which the property is located,” notes John B. (Jack) Corgel Ph.D., Senior Advisor to PKF Hospitality Research and the Robert C. Baker Professor of Real Estate, Cornell University School of Hotel Administration (HotelMarketing.com, August 14, 2009)
100% market share is what you get for opening the doors and not chasing them out the back door with bad service! There is a huge opportunity to influence that 20% of business that is controlled at the property level. That 20% can be the real difference – are you sure that you are getting that extra percentage between 100% market share and 120%?
The 20% Solution Consulting Package looks past the low hanging fruit and looks under the small rocks. We examine your reports to locate even small opportunities and work with the sales and revenue management departments to develop strategies and action plans for traditional and not so traditional tactics to increase share and revenue.
Another thing – we will provide an NDA and analyze your reports prior to setting up a consultation. If we don’t feel there is additional opportunity there, we’ll tell you!
for more info on how to find the next few percentage points that are within your control!
